Changing the Game in the Workplace: Gender, Power and Goals

Friday, 24 November 2017 Cònsols Room, Casa Llotja de Mar | Barcelona

Women all across the world are increasingly faced with the challenge of juggling their professional careers with their personal ones. Particularly in the business community, women’s roles are changing, both at work and at home. While it may appear as though the role of women in the workplace is a recurring theme, the rapidly changing dynamics in the social and economic areas in the Mediterranean call for new, tailor-made solutions for businesswomen.

Within this context, the MedaWomen Forum will explore themes relevant to an evolving society using innovative tools and unconventional approaches. Businesswomen, policy-makers, entrepreneurs and spokeswomen from across a variety of sector will be featured throughout the event in order to share experience and encourage discussion with the audience. Key topics that will be addressed include:

  • Mediterranean Intermediary Organizations lead by strong and successful women entrepreneurs,
  • How are small businesses run by women improving in Mediterranean Countries?
  • Mediterranean programs reinforcing the role of women entrepreneurs.

The Forum will conclude with an ample networking session, offering plenty of business connections and opportunities within the framework of the MedaWeek.  Finally, the session will be followed by an Awards Ceremony, prizing businesswomen for outstanding achievements in the Mediterranean.



10:30 – 11:00   Coffee Break


11:00 – 12:00   Mediterranean Intermediary Organizations lead by strong and successful women entrepreneurs

Chair: Maria Helena de Felipe | President, Association of Organisations of Mediterranean Businesswomen (AFAEMME)

Jihen Boutiba | Secretary General, Union of Mediterranean Confederations of Enterprises (BUSINESSMED)

Àngels Chacón | Director General for Industry, Ministry for Business and Knowledge, Government of Catalonia

Doa Wadi | Executive Director, Business Women Forum

Najoua Attia | President, ASCAME Women Entrepreneurs’ Commission

Marie-Alexandra Veilleux-Laborie | Head of Morocco, European Bank for Reconstruction and Development (EBRD)

Ouided Bouchamaoui | President, Tunisian Confederation of Industry, Trade and Handicrafts (UTICA) | Quartet Nobel Peace Prize

Fatiha Hassouni | Program Manager Gender & Social Affairs, Union for the Mediterranean (UfM)

Nabila Freidji | Présidente, Commission des Relations avec les Institutions Internationales de la Confédération Générale des Entreprises du Maroc (CGEM)

Saïda Neghza I President, General Confederation of Algerian Companies (CGEA)


12:00 – 13:00   How are small businesses run by women improving in Mediterranean Countries?

Roundtable Chair: Elizabeth Trallero | Past President, European Women’s Management Development (EWMD) | CEO, Congost Plastics

Flutura Xhabija | President, Association of Women Business Professionals and Skilled Crafts (SHGPAZ)

Raoudha Ben Sabe | President, National Chamber of Women Entrepreneurs (CNFCE)

Lina Tsaltampasi | President, Greek Association of Women Entrepreneurs (SEGE)

Amany Asfour | President, Egyptian Association of Businesswomen (EBWA)

Asmâa Morine | President, Moroccan Women Business Association (AFEM)

Doris Sammut | Past-president, Malta Association of Women in Business (MAWB)

Shahrazad Magrabi | President, Libyan Women Forum (LWF)

Yasmina Taya | Past President, Association of Algerian Women Heads of Business (SEVE)

Aicha Kouadri | President, Association of Algerian Female Executives (AFCARE)

Samira Hadjdjilani | President, Algerian Network of Businesswomen (RAFA)

Maha Abu Shoushe | President, Business Women Forum (BWF Palestine)

Sana Ghenima | President, Femmes & Leadership (Tunisia)

Yomma EI Sheridy | President, Business Women of Egypt21

Nalan Karakaç | Vice President, IZIKAD (Turkey)

Serena Bonfanti | Member of the Board, APID Female Entrepreneurship

Cristina Visconti | Member of the Board, SELENA ITALY Association for Social Promotion for Women Entrepreneurship

Rita Assogna I President, Italian Association of Women Inventors and Innovators (ITWIIN)

Mona Ghalayini | Arab Society for Environment Sustainable Development

Representative | Member of the Board, LLWB

Representative | Women’s Entrepreneurs Association of Turkey (KAGİDER)


13:00 –14:00   Mediterranean Programs & Opportunities for Businesswomen 

Chair: Dilyana Slavova | President Section External Relations (REX), European Economic Social Committee (EESC)

Labelled projects

Marta Maiques | Communications Manager, AFAEMME

Monica Carco | Senior Industrial Development Officer, UNIDO

Hala Bugaighis | Executive Director, Jusoor Center for Studies and Development



WORLD BANK: Women Entrepreneurs Finance Initiative
Elisabeth Gibbens,
| Communications Adviser, World Bank Group

ENVISION: EU Project, Empowering SMES business model innovation
Carolina López
| Professor, University of Murcia

Emilie Vidal-Gender
| Programme Coordinator, IEMed


**Speakers to be confirmed

Co-organized with:

Cambra de Comerç de Barcelona           Logo_UfM short      

Co-funded by:

In collaboration with:

European Regional Development Fund    A way to make Europe