Changing the Game in the Workplace: Gender, Power and Goals

Friday, 24 November 2017

Cònsols Room, Casa Llotja de Mar | Barcelona

Women all across the world are increasingly faced with the challenge of juggling their professional careers with their personal ones. Particularly in the business community, women’s roles are changing, both at work and at home. While it may appear as though the role of women in the workplace is a recurring theme, the rapidly changing dynamics in the social and economic areas in the Mediterranean call for new, tailor-made solutions for businesswomen.

Within this context, the MedaWomen Forum will explore themes relevant to an evolving society using innovative tools and unconventional approaches. Businesswomen, policy-makers, entrepreneurs and spokeswomen from across a variety of sector will be featured throughout the event in order to share experience and encourage discussion with the audience. Key topics that will be addressed include:

  • Mediterranean Intermediary Organizations lead by strong and successful women entrepreneurs,
  • How are small businesses run by women improving in Mediterranean Countries?
  • Mediterranean programs reinforcing the role of women entrepreneurs.

The Forum will conclude with an ample networking session, offering plenty of business connections and opportunities within the framework of the MedaWeek.  Finally, the session will be followed by an Awards Ceremony, prizing businesswomen for outstanding achievements in the Mediterranean.



10:30 – 11:00   Coffee Break


11:00 – 12:00   Mediterranean Business Women Leaders

Chair: Maria Helena de Felipe | President, Association of Organisations of Mediterranean Businesswomen (AFAEMME)

Najoua Attia | President, ASCAME Women Entrepreneurs’ Commission

Nuria Chinchilla | Director, Research Centre I-WIL IESE Business School

Marie-Alexandra Veilleux-Laborie | Head of Morocco, European Bank for Reconstruction and Development (EBRD)

Mª Eugènia Gay | President, Barcelona Bar Association


Q&A Session


12:00 – 13:15   How are small businesses run by women improving in Mediterranean Countries?

Roundtable Chair: Elizabeth Trallero | Past President, European Women’s Management Development (EWMD) | CEO, Congost Plastics

Raoudha Ben Saber | President, National Chamber of Women Entrepreneurs (CNFCE)

Lina Tsaltampasi | President, Greek Association of Women Entrepreneurs (SEGE)

Amany Asfour | President, Egyptian Association of Businesswomen (EBWA)

Asmâa Morine | President, Moroccan Women Business Association (AFEM)

Doris Sammut | Past-President, Malta Association of Women in Business (MAWB)

Shahrazad Magrabi | President, Libyan Women Forum (LWF)

Aicha Kouadri | President, Association of Algerian Female Executives (AFCARE)

Samira Hadjdjilani | President, Algerian Network of Businesswomen (RAFA)

Cristina Visconti | Member of the Board, Social Promotion Association for Female Entrepreneurship (SELENA – Italy)

Sana Ghenima | President, Femmes & Leadership (Tunisia)

Yomna EI Sheridy | President, Business Women of Egypt21

Rita Assogna I President, Italian Association of Women Inventors and Innovators (ITWIIN)

Anilda Bozo | Vice-President, Association of Women Business Professionals and Skilled Crafts (SHGPAZ)

Mona Ghalayini | Founder, Arab Society for Environment Sustainable Development

Yasmina Taya | Past-President, Association of Algerian Women Heads of Business (SEVE)

Serena Bonfanti | Member of the Board, APID Female Entrepreneurship (Italy)

Carla Fioro | Member of the Board, Women at Work (Italy)

Doa Wadi | Executive Director, Business Women Forum


Q&A Session


13:15 – 14:30   Mediterranean Programs & Opportunities for Businesswomen 

Chair: Dilyana Slavova | President Section External Relations (REX), European Economic Social Committee (EESC)


Fatiha Hassouni | Program Manager Gender & Social Affairs

AFAEMME | Federation of Mediterranean Women Entrepreneurs
Marta Maiques | Communications Manager

UNIDO | United Nations Industrial Development Organization
Monica Carco | Senior Industrial Development Officer

AFEV | Algerian Association of Women in Green Economy
Karima Bergheul | President



BUSINESS MAKEOVER | EU Project, Empowering SMES Business Model Innovation
Carolina López | Teacher, University of Murcia

EMWF | Euro-Mediteranean Women’s Foundation
Hala Bugaighis | Executive Director, Jusoor Center for Studies and Development (Libya)


Q&A Session


14:30 – 15:30   Lunch Break


Co-organized with:

Cambra de Comerç de Barcelona

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Co-funded by:

In collaboration with:

Sponsored by:

European Regional Development Fund    A way to make Europe