• MedaWeek Barcelona 2020 will address the issue of the hotel, tourism, trade fairs and congresses sector on its last day (Friday 20 November).
  • Tourism, hotels, and Trade Fairs and Congresses: sectors strongly affected by the COVID-19 pandemic in the Mediterranean region.
  • « Developing supportive policies, funding projects, Digitisation, Sustainability, Trust and Health, are shaping the future of this industry and will drive it further, » says Anwar Zibaoui, General Coordinator of ASCAME.
  • Attendance / participation is open and free:


Barcelona, November 18, 2020.-  MedaWeek Barcelona, The ‘Mediterranean Week of Economic Leaders’ arrives at its 14th edition with an extensive programme of sessions, including those dedicated to the hospitality, tourism, Trade Fairs and Congresses industry, three of the sectors that have been most affected in the Mediterranean and global economy by the COVID-19 pandemic.

This year, MedaWeek Barcelona is particularly promoting the hotel and catering, tourism and MICE sector (Meetings, Incentives, Conferences, Exhibitions) through two important forums that will take place on Friday 20 November, the last day of the conference: The Mediterranean Hotel and Tourism Forum and the MedaTalk The ‘MICE Industry: What is the next post-COVID-19?. Both sessions will deal with the future of the Mediterranean hospitality industry in the post-COVID-19 era in order to better understand the phenomenon of events and their impact on the Mediterranean economy.

MedaWeek Barcelona’s Mediterranean Hospitality and Tourism Forum and MedaTalk « The MICE Industry » will be instrumental in boosting the entire sector and serving as a catalyst for business opportunities. They will also pave the way for the countries of the Mediterranean region to pursue the goal of recovery and prosperity within the tourism industry as a whole.

Mediterranean Hotel and Tourism Forum

The Tourism industry’s contribution to global GDP is 10.3% according to a report by the World Travel & Tourism Council (WTTC). Clearly, tourism and the hospitality sector are two major players in the Mediterranean and global economy. However, activity in this sector is estimated to account for 5% of global CO2 emissions. This high growth must be accompanied by a high degree of commitment and responsibility. In this sense, it is necessary to move towards a green tourism economy for a post-COVID-19 era.

The Mediterranean Hospitality and Tourism Forum, which this year has become one of the most emblematic forums as a result of the coronavirus, aims to attract industry experts (regional and global hoteliers, restaurateurs, leisure experts, etc.) to share their knowledge, promote the hospitality sector and facilitate associations and alliances between hotel groups on the Mediterranean coast.

Throughout the forum, innovative solutions and initiatives will be presented and highlighted to move the sector forward, to assist it to emerge from the crisis generated by the pandemic and to expand. A learning platform for all stakeholders in this area of activity will also be announced. The focus will be on developing green and/or sustainable hotel policies, projects and technologies.

« The Mediterranean region has a great capacity for hotel accommodation worldwide, the 24 countries that compose the Mediterranean area have 10,000 destinations, about 100,000 hotels and a million restaurants. Developing green or sustainable hotel policies, projects and technologies will drive the sector forward, » says Anwar Zibaoui, General Coordinator of ASCAME (Association of Mediterranean Chambers of Commerce and Industry).

MedaTalk The “MICE Industry: What is the next post-COVID-19?”

The overall contribution of the trade fair and congress industry brings together 4.5 million exhibiting companies each year, attracts 303 million visitors and creates 3.2 million jobs. Under the name ‘The MICE Industry: What’s Next Post-COVID-19’, MedaTalk, which will be held within the framework of MedaWeek Barcelona, will analyse the global trends and opportunities in the Meetings and Business Exhibitions industry and the latest innovative and sustainable solutions and products that are driving the Mediterranean Events industry.

« Hotels, restaurants and leisure facilities must continue to invest in sustainability, services and technology to help enhancing the experience of their guests. By working responsibly, the sector should stimulate inclusive and equitable growth, » says Anwar Zibaoui. He continues: « It is imperative to move beyond the crisis and continue to support systemic change in the hospitality, tourism and conference industry. The road to recovery will include evolving demand, rebuilding customer confidence, health and hygiene, innovation and digitization, and sustainability.

About MedaWeek Barcelona

MedaWeek Barcelona 2020 is organised by ASCAME, the Barcelona Chamber of Commerce, the Union for the Mediterranean (UfM), the European Institute of the Mediterranean (IEMed) and the Free Zone Consortium. A business cooperation platform that aims to boost the economy of the Mediterranean regions through the building of relationships between the key economic sectors on the two shores of the Mediterranean.

The ‘Mediterranean Week of Economic Leaders’ has become the main forum for the promotion of the private sector and the integration of the Mediterranean regions. An event for which more than 20,000 professionals, businessmen, entrepreneurs, representatives of the public sector and journalists have passed, since its creation.

More information about the event at: www.medaeconomicweek.org

More information about ASCAME at: www.ascame.org

  @ascameorg #MedaWeek20

Press contacts:

 Anabel Frutos afrutos@ascame.org 619 503 142

 Area Manager ASCAME

 Events, Communication & Marketing Area

Alive comunicación

Gema Lloret gema@alivecomunicación.es 630 78 95 45

Ainhoa Bueno prensa@alivecomunicación.com 622 573 576  


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