Unlocking the potential of Women Entrepreneurs

The Mediterranean Women Entrepreneur Forum, organised by ASCAME and the Association of Organizations of Mediterranean Businesswomen (AFAEMME) with the collaboration of the Barcelona Chamber of Commerce, is the largest businesswomen entrepreneurial gathering in the region. This event is designed to accelerate the growth of women-owned businesses through access to information, contacts and capital. This event is suitable for anyone in any stage of business, from those just getting started to those in business for decades as well as for those working individuals who want to explore their potential as entrepreneurs, there are resources and opportunities to grow and learn. We facilitate connections, provide innovative outlooks and offer resources for growth to clients and stakeholders.

The Mediterranean Women Entrepreneurs Forum is a strategic platform carefully curated for established and aspiring women entrepreneurs across the MEDA region, powered by the profile-sharing concept. It offers an exciting new platform, intended to empower women, women-led organisations and SMEs through significant insights. The event brings together proficient women entrepreneurs in the SME sector providing them with a zone to interact, network and share their thoughts. It will contemplate various constraints existing in the path of female entrepreneurship including access to capital, finding the perfect mentor, understanding the regulatory and legal landscape, etc.

22nd November 2019


Co-funded by:

Co-organised with:


9:00 – 9:15


9:15 – 10:30

Consuls Room

Official Opening of the Third Day of MedaWeek Barcelona 2019 and of the Mediterranean Women Entrepreneurs Forum

The 3rd Official Opening of the MedaWeek Barcelona (Mediterranean Week of Economic Leaders) will highlight the importance in Gender equality and women’s empowerment as a cross-cutting condition for achieving sustainable human development and contribute to the cultural development of businesswomen and women entrepreneurs in the Mediterranean.
Anwar Zibaoui

General Coordinator, ASCAME & MedaWeek Barcelona

Joan Canadell

President, Barcelona Chamber of Commerce

Ahmed M. El Wakil

President, ASCAME

Ali Al-said El-moselhy

Minister of Supply and Internal Trade, Government of Egypt

Marta Felip

General Secretary of Business and Knowledge, Government of Catalonia

María Antonia Pérez León

Acting Director General for Self-employment, Social Economy and CSR – Ministry of Labour, Migration & Social Security, Government of Spain

10:30 – 11:00

Coffee Break

11:00 – 12:00

Consuls Room

Session 1: Mediterranean Women "The Change is Already Here"

Fatiha Hassouni

Head of Sector Gender & Women Empowerment, Union for the Mediterranean (UfM)

Madi Sharma

Chief Executive Officer, Madi Group

Nathalie Pilhes

Founding Member, Euro-Mediterranean Women’s Foundation (FFEM)

Francina Valls

President of the Equality Commission, Catalonia’s Employers Confederation

Rym Ayadi

Founder & President, Euro-Mediterranean Economists Association (EMEA)

Dragica Martinović

Member, European Economic and Social Committee (ESSC)

12:00 – 13:00

Consuls Room

Session 2: Empowering a New Generation of Young Women Entrepreneurs

The objective of this session is to support and nurture young women entrepreneurs, community leaders and change agents in the Mediterranean world, and to engage in dialogue and debate on challenges and opportunities for young women in leadership roles, in social enterprise and tech innovation, and in the energy, finance, law and STEM sectors.
Elizabeth Trallero

Former President, European Women’s Management Development (EWMD)

Chief Executive Officer, Congost Plastics

Yomma EI Sheridy

President, Businesswomen of Egypt21 (BWE21)

Charlotte Gregory

President, Malta Association of Women in Business (MAWB)

Cristina Visconti

Member of the Board, SELENA

Aicha Amrani

Former President, Association of Women Entrepreneurs of Morocco (AFEM)

Elvira Marasco

Italian Delegate, Engagement Group W20 (Women 20)

Monia Bousselmi

Secretary General, Conseil International Des Femmes Entrepreneurs (CIFE)

13:00 – 14:00

Consuls Room

Session 3: Women Digital & Innovation Entrepreneurs "Role Models"

The phenomenal rise of the digital economy is giving women vast opportunities to launch new businesses and expand existing ones on a global scale. This session will discuss opportunities in digital economies and how women entrepreneurs can further benefit from these opportunities.
Roula Moussa

Chief Executive Officer, Netways

Chief Executive Officer, Al Venture Labs

Nourah Mehyar

Chief Executive Officer & Co-Founder, Nafith Logistics

14:00 – 15:00

Lunch Break & Networking

15:00 – 17:00

Consuls Room

AFAEMME General Assembly

Restricted to Members

European Regional Development Fund              A way to make Europe