29th October 2024 16:00 – 18:00

MEDITERRANEAN FOOD INDUSTRY PLATFORM

The Mediterranean Food Industry Platform is an in-depth exploration of the vibrant and diverse food sector in the Mediterranean region. This session will focus on the intersection of tradition and innovation within three key panels: Agro-food, Halal Industry, and the Mediterranean Diet. Each panel will include discussions on food innovation as a transversal theme, examining how new technologies, trends, and consumer preferences are shaping the future of the Mediterranean food industry.

Panel 1: Agro-food Innovation

  • Focus: This panel will delve into the latest innovations in the agro-food sector, highlighting advancements in sustainable agriculture, food processing technologies, and supply chain enhancements. Discussions will include the impact of digital technologies, such as precision farming and blockchain, on improving food safety, quality, and traceability.
  • Key Topics:
    • Sustainable farming practices and their environmental benefits
    • Technological advancements in food processing
    • Innovations in packaging and distribution for reduced waste
    • Case studies of successful agro-food innovations in the Mediterranean

Panel 2: Halal Industry Development

  • Focus: The Halal food market is rapidly expanding, driven by growing consumer demand for certified products. This panel will explore the certification process, market potential, and innovation in Halal food production. It will also discuss the challenges and opportunities unique to the Mediterranean region.
  • Key Topics:
    • Understanding Halal certification and compliance standards
    • Innovative approaches to Halal food production and marketing
    • The role of technology in ensuring product authenticity and safety
    • Case studies of successful Halal food businesses in the region

Panel 3: The Mediterranean Diet: Tradition Meets Innovation

  • Focus: Celebrated for its health benefits, the Mediterranean diet is a pillar of the region’s culinary heritage. This panel will examine how innovation is being used to preserve traditional dishes while adapting them to meet modern consumer preferences and dietary needs, including vegetarian and vegan options.
  • Key Topics:
    • The health benefits of the Mediterranean diet and scientific research supporting it
    • The rise of plant-based diets and their integration into Mediterranean cuisine
    • The role of technology in ensuring product authenticity and safety
    • Marketing the Mediterranean diet to global audiences

Conclusion and Networking Opportunity
The Mediterranean Food Industry Platform offers a comprehensive overview of the current trends and future directions of the food industry in the Mediterranean. Participants will gain valuable insights into how innovation is transforming traditional practices and creating new market opportunities. This session is also an excellent opportunity for networking with industry leaders, sharing best practices, and exploring collaborations to shape the future of the Mediterranean food sector.

We encourage your active participation and look forward to a dynamic exchange of ideas and experiences.

Salvador Illa

Ministry of Health, Government of Spain (Special Guest Speaker)

Enric Mayolas

Consulting Director, World Health Management (Moderator)

Gonzalo Fanjul

Policy Director, Institut Salut Global

Chakib Abouzaid

Secretary General, General Arab Insurance Federation

Speakers

 

André Laperrière

CEO Global Open Data for Agriculture and Nutrition (GODAN)

Meryeme El Betar

Auditora Halal Responsable Cataluña Instituto Halal

Juan Vilar Hernández

CEO & Founder Juan Vilar Consultores Estratégicos

Dra. Rosa María Lamuela

Profesora Titular e investigadora en el Instituto de Nutrición y Seguridad Alimentaria, Universidad de Barcelona

Fundación Dieta Mediterránea

 

Walid Gaddas

Managing Director STECIA International

Tomás Guerrero

Director Halal Trade & Marketing Center

David Ventura Garcia

Chief Commercial Officer Grupo Carinsa

Paola Bucero

Membership & Partnership Officer, ASCAME

Ms. Antonella Autino

Project coordinator PRIMA

Javier Albarracín

Director Barcelona Halal Services

Ramón Estruch

Presidente Comité Científico Fundación Dieta Mediterránea

Mohamed Wageih

Project Officer of Agrofood Value Chain PRIMA Foundation

Santi Mas de Xaxàs

Co-Executive Director Torribera Mediterranean Center

Jordi Ciuraneta

Presidente y exconsejero d’agricultura de la Generalitat PIMEC Tarragona

Collaborators