International Hub & Landing 360

Over the history, the Mediterranean area has attracted special interest from the Barcelona Chamber of Commerce, Industry and Navigation. From the days of the Sea Consulates right up to the present time, the Chamber has always been at the forefront in the development of initiatives aimed at building bridges and opportunities. In recent years, the Chamber has turned Barcelona into a platform and landmark for business and economy along the Mediterranean, The sea of ​​three continents, Asia, Africa and Europe.

Eyeing opportunities in Mediterranean region? Join our Hybrid Forum for insights on Barcelona’s role as a business and investment hub, and how International companies can leverage the Barcelona platform to capture new business opportunities in the region.

Despite the uncertain global business environment under COVID-19, Barcelona maintains its competitiveness as a Mediterranean and international economic centre with the city’s open business environment, free economy, rule of law, well-established infrastructure system and international talent pool.

Barcelona’s ever-growing business relationship with the mainland South Europe Africa and Middle east has continued to give rise to unlimited market potential.

In this Forum, distinguished Barcelona business leaders and economist will share their insights on how International companies could take advantage of Barcelona’s unique role to capture new business opportunities.

18th November 2021

12:00 – 13:30

Barcelona: Capture More Value & New Business Opportunities in Mediterranean

Key points for discussion

  • Update on Barcelona Economic Landscape and Development
  • Capitalise the sizable market and growth potential in the Greater Mediterranean Area
  • Barcelona’s role as a business and investment hub
  • How International companies could leverage Barcelona platform to strengthen ties with Mediterranean trading partners from Europe, Africa and Middle east

Confirmed Keynote Speakers

Monica Roca i Aparici | President, Chamber of Commerce of Barcelona

Victoria Alsina | Minister of Foreign Action and Open Government, Government of Catalonia

Ahmed El Wakil | President, Association of the Mediterranean Chambers of Commerce and Industry (ASCAME)


Dynamic roundtable discussion

Confirmed speakers

Moderator: Anwar Zibaoui | General Coordinator, Association of the Mediterranean Chambers of Commerce and Industry (ASCAME)

Trinitat Bofarull | Foreign Direct Investment Director, Catalonia Trade & Investment

Jordi Valls | General Director, Mercabarna

José M. Martinez-Sierra | General Diector, UPF Barcelona School of Management

Pau Solanilla | Commissioner for City Promotion, Barcelona City Council

Marin Orriols | Director of the Business Internationalization Area at the Barcelona Chamber of Commerce

Ricard Zapatero | International Business Director, Fira de Barcelona

Damià Calvet | President, Port of Barcelona

Carlos Arola | CEO Arola 

Josep Maria Balsells | Partner at TODA & NEL-LO

Speakers to be confirmed

Wayne Griffiths | President, SEAT

Miquel Marti | CEO de Tech Barcelona


Co-organised in partnership with:

Sponsored by:

Salvador Illa

Ministry of Health, Government of Spain (Special Guest Speaker)

Enric Mayolas

Consulting Director, World Health Management (Moderator)

Gonzalo Fanjul

Policy Director, Institut Salut Global

Chakib Abouzaid

Secretary General, General Arab Insurance Federation

European Regional Development Fund              A way to make Europe