The rebirth of Mediterranean Audiovisual

The Forum of the cultural, audiovisual and creative industries

The COVID-19 outbreak and the containment measures have led to closure of cinema theatres, standstill of productions and cancellation of audio-visual festivals. The impact on the economy and employment has been very severe and has affected the entire value chain of the audiovisual industry, from the creation of films and audiovisual works to their distribution. Even TV broadcasters, despite beating viewing records, have seen their advertising revenues decreasing due to the disruption of economic activities.

Cinemas, festivals, producers, distributors, and creators are struggling to survive, risking bankruptcies and layoffs, especially for the many self-employed and freelancers of the sector. The whole industry of these small businesses that sustain our cultural diversity is at stake.

The audiovisual sector is a key factor in the promotion of cultural diversity at local and international levels. Mediterranean audiovisual products currently suffer from a chronic lack of media coverage, with the general public of course, but above all with the professional public that could buy, distribute, broadcast and co-produce the programmes and films, which is encouraging the emergence and the networking of professional associations.

At the time of the transition towards a mixed system in the audiovisual sector and in view of the creation of a common regional market and of a Euro-Mediterranean market, the role professional associations are able to play is becoming fundamental.

The audiovisual sector, when seen from the angle of its production, is also traditionally an area of artistic collaboration and collective creativity combining sound, image and written material, and where, on a set, lighting technicians, set designers and make-up artists, for example, collaborate in the production of a film for television or the big screen. It is in essence an instrument of dialogue and communication that reaches beyond national and linguistic borders.

Furthermore, the rapid growth of digital technology and the convergence of media have already led to obvious radical changes in our daily lives but, above all, they provide a unique opportunity to develop exchanges.

The Mediterranean is an emerging region seeking international recognition. In this context, and given the post-COVID-19 unprecedented challenges, ASCAME takes the initiative to organise the ‘Mediterranean Creative Economy Forum’ in order to support the sector. The engagement of all stakeholders in the new strategy is key to its success and they need to play an active role. This forum will bring together the main Euro-Mediterranean radio and television stations, audiovisual and cultural operators, and institutional representatives of the region.

17th November 2021

15.00 - 16.30

Mediterranean Creative Economy Forum

Key points for discussion:

  • Creativity, innovation and development: Analysis of the current situation and prospects.
  • How to support the creators and cultural industries in light of COVID-19?
  • How to support for the emergence of audiovisual cultural markets?
  • How can we shape the future of the Mediterranean audiovisual ecosystem?
  • How can a common vision of the audiovisual ecosystem be developed?
  • The role of public and private sectors in strengthening the audiovisual ecosystem.
  • Moving towards becoming a recognized international player.
  • How to encourage the distribution and exhibition sectors?
  • Audiovisual, culture, dialogue: three keys elements
  • Key factors for the expression and dissemination of cultural identity
  • A sector combining culture and industry
  • How can we strengthen cooperation on cultural heritage?
  • How to reinforce and diversify a regional Mediterranean market?
  • Development and ways of collaboration for a Mediterranean creative market
  • A market requiring specific financial tools


Caterina Passariello | President of the Canadian Chamber in Italy


Keynote speakers

Víctor Francos Díaz | General Secretary Ministry of Culture and Sports, Spanish government

Jens Nymand Christensen| former Deputy Director General, European Commission

Miquel Rutllant | President, Clúster Audiovisual de Catalunya


Speakers confirmed

María Carmen Fernández| Innovation and New Business Manager, MEDIAPRO Group

Rasmus Wiinstedt Tscherning | Founder and CEO, Creative Business Network (CBN)

Rym Ayadi| President and Founder, Euro-Mediterranean Economists Association (EMEA)

Sir Martin Sorrell| Executive Chairman, S4 Capital

Alia Khan| Founder & Chairwoman, Islamic Fashion and Design Council

Mohamed Zoghlami|Co-fondateur, d’Afric’Up et d’Africa in Colors


Salvador Illa

Ministry of Health, Government of Spain (Special Guest Speaker)

Enric Mayolas

Consulting Director, World Health Management (Moderator)

Gonzalo Fanjul

Policy Director, Institut Salut Global

Chakib Abouzaid

Secretary General, General Arab Insurance Federation

Co-organised in partnership with:

In collaboration with:

European Regional Development Fund              A way to make Europe