The strong evidence of the far-reaching geopolitical impact and consequences of the pandemic needs that we deepen our understanding of the impact of emerging or expanded geopolitical considerations on the post-COVID-19 world order.

In fact, the tourism and Hotel sector is particularly vulnerable to geopolitical factors. In this session geopolitical challenges faced by various Hotel and Tourism stakeholders will be examined, as they navigate the coronavirus pandemic.

• Business, Health or both: The future of Hotels and Tourism.
• What is next for Hotels and Tourism in the Mediterranean?
• What do hotel owners and investors have to say about the future of the Mediterranean Hotels and Hospitality industry post COVID-19: Sustainability, Digital Transformation & Building capability.

• A green transformation in the Hotel sector is underway. The sector is looking for technologies and solutions to help make Hotel more environmentally friendly.
• Suitable strategies and effective ways to overcome such obstacles by building a strong business case for change.
• There is a strong perception in the industry that says turning green is expensive with few or no revenue upsides. Is this really the case?
• While some changes have
• A green transformation in the Hotel sector is underway. The sector is looking for technologies and solutions to help make Hotel more environmentally friendly.
• Suitable strategies and effective ways to overcome such obstacles by building a strong business case for change.
• There is a strong perception in the industry that says turning green is expensive with few or no revenue upsides. Is this really the case?
• While some changes have a relatively short return on investment and make a measurable difference to bottom line, others are more difficult to evaluate.
• Where can investors profit?
• What is the true value of sustainable initiatives How can they be reconciled within a corporate environment?

• Start-ups that will revolutionise the industry.
• Technology and connectivity: the impact on the hospitality industry.
• Smart hotels: The Impact of innovation.
• The millennial takeover is upon us as brands adapt their strategies to cater to the next generation of consumers, and the hospitality industry is no exception.
• Next generation loyalty systems impact personalisation and operations at all hotels, chain and independent.
• Knowledge and Learning for hotels from the sharing economy.
• How big an impact the digital transformation and innovation is having on the traditional hotel business and what hoteliers can do in response?
• Building capability within the next generation in the hospitality sector.
• Unleashing investment for building capability within the next generation of hospitality professionals.
• Regional investors and operators in hospitality training and human resources. What is the demand and attract ability of the sector for nations, corporations and the private sector?

Mediterranean Diet and enhancement of traditional products in Mediterranean Tourism

Culinary tourism or food tourism is becoming more popular every day, in particular in the Mediterranean region. A new approach to tourism that consists of the exploration of food as the purpose of a trip. It is now considered a vital component of the tourism experience.

As a consequence, the variety and quality of food products the hotels across the Mediterranean are offering is now determinant. The hotel sector accounts for 11% of the foodservice sector sales in the Mediterranean region.

This session aims to provide a common ground where producers and providers can share efforts to build bonds and create a consistent and attractive tourist offer, which will draw in visitors and boost the economy.

Moderator

Speakers

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